"In the end, this isn’t about politics. This is about people’s lives and livelihoods. This is about people’s businesses. This is about America’s future, and whether we will be able to look back years from now and say that this was the moment when we made the changes we needed, and gave our children a better life." - Obama
Given the decided motion toward state intervention, I would say it is most certainly about politics. This is the moment the U.S. goes left instead of right, choosing to eschew neo-liberalism in favor of increased market controls, and even direct intervention by the state in the market. When the conservatives cry "socialist!" they are wrong, it's not socialist. But it's definitely not going their way.